Is content king again? The International Content Summit opens for business


Over the past few months I have been doing some work for the APA – who are the industry body for customer publishers in the UK.

I am really excited by what the group has lined up for November.

On the 24th it will be hosting the first ever International Content Summit where a range of exceptional speakers will be discussing the key issues surrounding content at the moment.

Among the topics lined up for dicsussions are…

1. Future of content for brands
2. What consumers want and how they want it
3. The future of advertising
4. Content and distribution
5. Cross media content and driving brand sales

The list of speakers includes Ben Hammersley of Wired UK, Julie Meyer, the CEO of Ariande Capital, David Seers of the COI and Julia Hobsbawn, CEO Editorial Intelligence.

You can find out more about the conference here


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