The Sun takes the piss out of bloggers (and fails to deliver on traffic promises)

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As part of its World Cup coverage, and to promote its sweepstake iPhone app, The Sun newspaper has been running a World Cup bloggers sweepstake. If you look at the sweepstake you’ll probably be impressed to find out how many high profile footy blog have agreed to be part of it.

Except they haven’t. Whoateallthepies, who are Uruguay in the sweepstake, received an email which we subsequently ignored. Not because we hate The Sun or anything (from a journalistic perspective both the website and the paper are incredible IMO and I have several friends who work there), but we felt it was back to the bad old days when old media used to patronise blogs and use them for their own promotional activities.

So it was a great surprise to find Pies on the chart. There are apparently a lot of other blogs who haven’t given The Sun the go ahead either and you can read a lively debate about it here http://pitchinvasion.net/blog/2010/06/15/the-sun-newspaper-fucks-with-the-wro…

Personally I think it is pretty low of The Sun really to do this and would like Pies removed from the chart asap. Also The Sun ought to know better. There are several bloggers on the list whose instant word association with The Sun is Hillsborough, followed by Apology. It isn’t a clever thing to do to annoy those guys.

If they don’t remove us then we will be setting up our own World Cup sweepstake and The Sun will get the plum team of Slovakia (by far the weakest team so far) or maybe it should be France (because like The Sun they are not adverse to bending a rule or two).

From my perspective the most interesting part is that The Sun promised to drive shed loads of traffic to the site. So far I am pleased to say that of the 60,000 people on whoateallthepies. tv in the last 24 hours only two have come from The Sun. Cheers guys.

The charts is here http://www.thesun.co.uk/sol/homepage/3009811/The-Sun-World-Cup-Blogger-Sweeps…

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2 thoughts on “The Sun takes the piss out of bloggers (and fails to deliver on traffic promises)

  1. "Not because we hate The Sun or anything (from a journalistic perspective both the website and the paper are incredible IMO and I have several friends who work there)"The Sun is "incredible" from a journalistic perspective? Are you mental?Thanks for the laugh

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