Should customer publishing companies be taking a lead in producing iPhone apps?

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Customer publishing companies like Redwood, John Brown etc who produce those free mags for brands have an extraordianary relationships with companies. Month after month they produce exciting, yet trusted and on message content for brands which is read by millions of consumers.They would argue (quite rightly IMO) that they are more of a custodian of brand values than digital and advertising agencies. Yet so far not many customer publishing companies have produced iPhone apps for their clients.Here I attempt to work out why.

I do think though we are about to see an explosion in branded iPhone (and iPad) apps which marry tradiotional quality editorial (words, images) with video, interactive graphics and much more.

The article is here http://www.apa.co.uk/news/should-customer-publishing-companies-be-taking-a-le…

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