I am not sure that publishers have fully grasped the implications of what producing iPad magazines really means says Ceros MD

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And why should we care what he thinks? Well Ceros is the world’s leading company for creating page turning interactive magazine style experiences online with a huge array of clients in the industry. And that’s exactly what the iPad champions in the publishing industry are focussing on – interactive page turning magazine experiences albeit souped up by the inclusion of video.

You can read why he thinks publishers shoudn’t rush into the space and why he thinks that there is a sector of the industry that will deliver very compelling content via the device here http://www.apa.co.uk/news/ceros-md-says-ipad-offers-great-opportunity-for-cus…

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