Has the BBC got it in for 30-50 something serious music fans?
Firstly another BBC exec Caroline Thompson bleats on about how the demographic of 6 Music’s listeners competes with commercial radio.
Here’s what The Guar had to day
Thomson told an audience of media executives in London that the digital radio station, which is now the subject of a high-profile public campaign to save it, competed directly with commercial radio.
“The average age of its listeners – 37 – is at the heart of the demographic targeted by commercial radio”, she told delegates at a Westminster Media Forum event.
There were also questions, she said, about whether the BBC should run three popular music stations – Radio 1, Radio 2 and 6 Music.
Well no shit Sherlock. I am sure many radio stations want intelligent, ABC1 37 year old listeners. However what makes BBC 6 listeners a bit special is that I think a lot of them wouldn’t actually listen to another music station, certainly not in the day time. So I can’t really see that the closure of 6 Music would benefit the commercial sector. I would have thought that they would migrate to speech stations like, oooh the irony, BBC 4 and 5 not Absolute and XFM.
Also the show that is like a little outpost of BBC 6 on Radio 2 is being chopped (a bit). Radcliffe and Maconie are going down to three days a week. This is utter madness. Not only is it a superb award winning show, it comes Manchester (aren’t the beeb sposed to be big on the regions) and features two presenters who I guess earn a fraction of some of their contemporaries.
All this banging on about radio and how the BBC has the interests of the commercial sector at its heart is for a me a smoke screen that prevents people peering too deeply into the impact the BBC’s news website has on commericial media companies. Still I guess Rupert and James have a plan there.