Yep French Connection, have ditched FCUK and are running a competition on a video site where one in ten users (so I am told by our research team) is a naked bloke. Edgy!!!
Personally I think this is social media willie waving (every pun intended) of the highest order. FCUK and Poke (the agency) really are desperate for a bit of social media credibility. Now if they had come up with a kiler idea for Farmville I would be a lot more impressed.
More on the story here http://www.shinyred.co.uk/1953/chatroulette-the-hot-new-place-for-brands/#