Well they already are http://www.apa.co.uk/news/pixelmags-offers-free-iphone-and-ipad-apps-to-magaz… but to qualify you have to be a magazine publisher who can zip up your content into a PDF.
It does strike me though that there is a business model there somewhere. Where is the WordPress/Typepad for iPhone/iPad publishing apps. All it needs is for someone to develop a basic iPhone app that turns blogs into a richer, more magazine like design. They could then work with the bloggers on a revenue share basis.
Of course with the ad market depresssed at the moment, now isn’t the optimum time to launch. But in a year or so with an improved economy, more vibrant ad marketplace and the inevitable halo effect that will surround content published for the iPad and the iPhone, it would surely be a very sucessful business.
Bloggers could have the last laugh again too for if lots of blogs end up being published in that format, heritage media might find that the ad revenues they were expecting (which they hope are more like the rates they get for paper mags) aren’t realised as brands have much more choice as to where they place their ads. The net result will be ad rates will fall, but once again the bloggers and other new media entrepreneurs will get a decent slice of that ad cake.
Just a thought. Btw any iPhone app developers who fancy a chat about this get it touch