Nice bit of bandwagon jumping by Umbro who have prepared a special pair of boots for Sunderland’s Darren Bent, which feature his Twitter name @DBThetruth .
Bent, who famously tweeted about his move to Sunderland not going as quickly as he planned, is probably the most high profile tweeting footballer.
According to Umbro’s blog http://blog.umbro.com/2009/10/31/everyones-twittering-about-dbs-new-boots/ he will be wearing the Umbro Specialis in the game against West Ham.
What next? Rooney’s boots to feature his Facebook updates (ringing D&G to see if they do nappies) or Adidas boots with an integrated iPhone?