Football boots go all social media – Darren Bent has his Twitter name on his Umbro pair

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Nice bit of bandwagon jumping by Umbro who have prepared a special pair of boots for Sunderland’s Darren Bent, which feature his Twitter name @DBThetruth .

Bent, who famously tweeted about his move to Sunderland not going as quickly as he planned, is probably the most high profile tweeting footballer.

According to Umbro’s blog http://blog.umbro.com/2009/10/31/everyones-twittering-about-dbs-new-boots/ he will be wearing the Umbro Specialis in the game against West Ham.

What next? Rooney’s boots to feature his Facebook updates (ringing D&G to see if they do nappies) or Adidas boots with an integrated iPhone?

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