And it will soon be on sale in Selfridges. Like most veggies I still crave bacon, so I might give this a go. It is 100% vegetarian as well as kosher apparently.
I wonder if this little debate http://www.timesonline.co.uk/tol/news/environment/article6891362.ece will spark the creation of more meat flavoured veggie foods. If it will be unacceptable to eat meat in 20 years time I guess so.