Is basically if we all cough up. Spotify is so amazing that to lose it would be disastrous. But even The Times is predicting it will be dead within a year unless it changes its business model http://technology.timesonline.co.uk/tol/news/tech_and_web/article6866734.ece
Paying a fiver a month for a service that is genuinely exciting and innovative – is that really such a hardship?
Besides so many free Spotify users are near the tipping point – If I had a quid for every person who has told me recently that they are about to subscribe to the service but just haven’t quite got round to it the beers would be on me. If Spotify canned the free service then those users would have no choice. If the service was £5 a month the subscribers would base would be huge. The target is apparently to convert 7% of Spotify users into subscribers. Spotify hasn’t released figures but I guess the figure is a long way off at the moment, even after all the innovation. This way round I think 15% would be feasible. Offering limited free streaming (like Rhapsody) would be good for Spotify’s bank balance, but would undermine it as a brand and again give users another excuse not to pay up.
Here’s my five reasons why Spotify should ditch the free service