Net Imperative shuts up shop – killed by blogs?


Bit of a shocker this one, but it appears Net Imperative is no more. There’s an announcement here…
What is so sad is that the site has been running for such a long time
– over 10 years apparently – and always such a good read. A few years
ago, with Mike Butcher at the helm, it seemed very much at the top of
its game in breaking stories. However, more recently both and have muscled in on its core
territory and offline publications like Brand Republic and Marketing
Week have been taking their online offering more seriously. I do think
that the blogs, especially PC and the speed in which it posts, has
done the damage.
Still even though advertising is a struggle at the moment for all tech
online publishers, to pull the plug now seems very sad. I would love
to see it reborn somewhere soon.


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